Thursday, August 25, 2016

PPC Call Tracking Singapore: Know Where Your Calls are Coming From (Down to the Keyword Level)

6%-8% of mobile users are more likely to click on PPC ads that contain phone numbers
52% of people who click on PPC ads still call the advertiser
PPC Phone leads are three times more likely to convert

Business wants a call from the customers. Yes, I am sure huge companies like Amazon would not like everyone calling them, but they are just an exception.

Even if you are not selling anything online, you will still be happy to get a call from someone who wants to know what time you open and close and how to get to your location.

These callers, as you already know, are potential customers almost ready to buy from you.

Pay per click (PPC) call tracking singapore campaigns measure their successes by monitoring their online conversions through form fill ups, e-commerce sales, video views, and email signups.

But for some business, most of their conversion happens through the phone. For many advertisers, phone calls are the bread and butter.

No one will purchase a 7-figure business system over the web. However, they would definitely call to know more about the system and start the process.

People who call are often down the sales funnel, whereas, those filling out signup forms are in the early stages and are not ready to talk to a sales representative.

In the past, call tracking was not possible over the PPC. Instead, businesses must rely on unreliable and error-prone methods to keep track of phone calls – creating separate landing pages, or sometimes, even creating separate websites, using a different number, or rely on call-center reps to know how they got their numbers.

But recently, PPC call tracking in Singapore has evolved. Today, businesses can keep track of their phone calls to know which keywords users used to call them.


If you want your visitors to call you, you need to provide a phone number at each touch points – your ads, landing page and remarketing ads – to increase the chances of them calling you. So do consider PPC Call tracking Singapore for your marketing campaigns.

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